"The Long Tale"
The real question is, are both words equally important? Is it possible to exist without a long tail? I’m not really sure. Wikipedia goes on to say that most items sold by a business are part of the long tail. These are specialized, individualized items. Everyone buys one, but everyone buys a different one. So the longer your tail, the better the business? Not necessarily. Fads and trends push masses of products that are not part of the long tail.
To answer my question, Chris Anderson, the man responsible to coining the phrase, Long Tail, “observed that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough.” So essentially, it is possible. It seems that through the internet would be the best way to go about doing this, because, as we’ve learned in class, the market is so much more accessible with a lower overhead and more exposure to a wider range of customers.
I totally agree with Joy and how if business tap into their long tail they can really up their sales. The best way for organizations to get at the “tail” is through their employees. Everyone of them can be looked at as a element in that tail. Each has their own individual ideas and if the higher-ups can try to find one element from each of their employees then they can access the tail without having to pay the money to have research done with an outside population that also represents the tail.